The world is full of people constantly telling us that more is better. You know, the same ones that are always saying things like “to get more out you have to put more in”… Well, when it comes to design, I’m not so sure.
Life is all about balance, and so is good design. Most of the time a little really is all you need. That is to say – less really can be more. Conveying a message by delivering it in a clear, simple and good looking package is the true key to success when you are trying to promote or sell anything.